Does your business need a website?
In so many of the articles I read on “Why small businesses fail”, having no online presence was high on the list.
Stop a moment and think about when you are out of town. You’ve just rolled into the hotel in a different city and you need dinner. What do you feel like? What’s close by? Is there a Pho soup restaurant in this town? Are they open tonight? What time is it open until?
These questions pop into your head……
……and the solution to ALL of these questions?
You take your phone out of your pocket and do a Google search.
Does your business come up in Google search? Do you have SEO working in your favor? What is SEO and why does it affect your business? Did you make a website 2 years ago and have just left it?
Do you even HAVE a website?
These are a lot of questions. I don’t mean to overwhelm you or frighten you, but simply to make you aware of the reality of today’s day and age of online marketing.
Canada has a dismal rate of only 41% of small businesses having a website (CIRA statistic), and a global study by Redshift Research found the very same statistic for “very” small businesses, again only 41% had a website.
In summary, here are the 3 reasons to have a website:
- Canadians spend an average of 36.3 hours browsing online every month
- 81% of adults use their smartphone for an average of 1 hour and 39 minutes to consume media daily
- 88.5% of adults are internet users
That is a large number of potential clients that could be visiting your website, and interacting with your small business…if you had one.
Do you have one?
If you operate a small businesses that doesn’t have a website, we hope those 3 facts alone persuade you to develop an online presence for your business.